Launch day is exciting, but it’s also when small mistakes are easiest to miss. Here’s a short checklist worth running through in the first week.
Before you announce it
- Test every form (contact, newsletter signup) end to end — including the confirmation email
- Check the site on an actual phone, not just a resized browser window
- Click every link in the main navigation and footer
- Confirm your business name, address, and phone number match everywhere they appear
In the first week
- Set up analytics so you’re not flying blind on traffic
- Submit your sitemap to Google Search Console
- Ask two or three people outside your team to try to find something specific on the site — watch where they get stuck
Ongoing
- Put a recurring reminder on the calendar to update the blog or services page — stale content is one of the fastest ways a new site starts to feel abandoned
A launched site is a starting point, not a finish line. The sites that keep paying off are the ones someone keeps tending.
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